Libby Lippoth
Libby Lippoth
Libby Lippoth
Airbnb UX/UI Design Case Study
Making Group Travel Easier with Airbnb
Making Group Travel Easier with Airbnb
Making Group Travel Easier with Airbnb
Role
UX Research UI Design
Tools
Figjam Maze Figma Dovetail
Timeline
6 weeks
Business & User frustrations
Airbnb needed a way to allow groups to book and pay together.
Airbnb needed a way to allow groups to book and pay together.
Airbnb needed a way to allow groups to book and pay together.
Primary Frustration
Primary Frustration
Primary Frustration
When one person is making the payment for their group, that person risks not being paid back by their friends.
When one person is making the payment for their group, that person risks not being paid back by their friends.
When one person is making the payment for their group, that person risks not being paid back by their friends.
Secondary Frustration
Secondary Frustration
Secondary Frustration
When payment is delayed, the property owner may not get paid fully and lose a booking opportunity.
Problem Space
These user frustrations led to the creation of the problem statement.
These user frustrations led to the creation of the problem statement.
These user frustrations led to the creation of the problem statement.
How might we allow group travelers to split payment among themselves?
How might we allow group travelers to split payment among themselves?
How might we allow group travelers to split payment among themselves?
Ideation
After Mind Mapping and Crazy Eights brainstorming, several ideas were generated…
After Mind Mapping and Crazy Eights brainstorming, several ideas were generated…
After Mind Mapping and Crazy Eights brainstorming, several ideas were generated…
What can we improve
What can we improve
What can we improve
Add Split Payment feature during booking step
Add Group Trip feature to allow collaboration during initial planning phase
User Flows
Summarise the user flows that you mapped and improved…
Summarise the user flows that you mapped and improved…
Summarise the user flows that you mapped and improved…
High Fidelity Prototype
Usability Testing
The 3 main objectives we asked users to complete during usability testing was to:
Invite friends
Edit payment amounts
Confirm amounts & send reminders
The 3 main objectives we asked users to complete during usability testing was to:
Invite friends
Edit payment amounts
Confirm amounts & send reminders
The 3 main objectives we asked users to complete during usability testing was to:
Invite friends
Edit payment amounts
Confirm amounts & send reminders
Three key learnings
1. Test prototype internally before sending to larger audience through testing software
1. Test prototype internally before sending to larger audience through testing software
1. Test prototype internally before sending to larger audience through testing software
2. Improve project management skills to prevent scope creep
2. Improve project management skills to prevent scope creep
2. Improve project management skills to prevent scope creep
Collaboration is the best way to ideate!
Next steps
If we had more time to iterate, we would have added functionality to the user flow to make it easier to understand and use.
If we had more time to iterate, we would have added functionality to the user flow to make it easier to understand and use.
If we had more time to iterate, we would have added functionality to the user flow to make it easier to understand and use.